It'll never catch on

Missing the Sunday Times today, I decided to read it on the web. And it's instantly obvious how unsatisfactory it was: all the text is there, but the surrounding visual cues aren't. No separate sections that let you narrow down your choices, discarding half the paperwork (appointments and sport for me) until what you've got what interests you. No full-page spread of headlines - the screen hasn't been built yet that can handle two pages of broadsheet - and no opportunity to create your own buzzz 'around' what you're reading, spreading other parts of the paper around the table so you can dot around over a tea. On paper, the Sunday Times is a weekend feast. On the web, it's content without context.