The is NOT campaign

Here's the idea: for the next month, whenever you update your Facebook 'is box', update it with something you're NOT doing.

"Chris is NOT updating his blog when he should be studying."

"Chris is NOT munching his way through a gallon of Ben & Jerries after midnight."

"Chris is NOT entertaining anyone surnamed Portman, Moss or Sharapova back at his place tonight."

You get the idea. Try it for a day or two and see if it catches on.